A 28-second, explainer-style 2D film in which budgets, dates, suppliers and people become one plan, told through charts, counters, a linked schedule and kinetic type.
Concept brand28 seconds · 16:9
Concept brand created for this film; all numbers on screen are illustrative.
The brief
STRAND is a fictional operations platform invented for this film. The brief was a versatile, data-driven corporate explainer about a business any viewer recognizes (budgets, schedules, suppliers and crews), told in the clean diagrammatic language of grids, lines, labels and numbers.
Creative direction
The whole film lives on one blueprint canvas. Colored threads are the through-line. They pull scattered fragments into the logo, run through a budget chart and a cost breakdown, become the schedule's dependency lines, and come together again for the end card. The camera whips between areas of the canvas on the music's phrase changes, and every headline holds long enough to read.
Production
Designed and animated in 2D in After Effects with native shape layers, trim paths, rolling counters and kinetic type, in an organized project where one controls comp holds the brand colors and copy. The edit is cut to the music's 170 BPM grid, and the sound design uses Artlist effects tuned to the track's key.
The result
A portfolio demonstration of corporate-explainer and data-motion craft. STRAND is not a real company, and the figures on screen are illustrative.
From concept to final cut.
Music grid first
The track's tempo and phrase lengths were measured before any animation, so every camera move lands on a phrase change and the logo lands on the song's final hit.
Style frames
Palette, type and the blueprint grid were locked in key frames first: warm paper, ink and four thread colors for cost, schedule, supply and people.
Animation in After Effects
Charts, counters, the linked schedule and the thread transitions are editable shape and text layers, not baked footage, so labels, numbers and colors can change late.
Sound and finishing
Whooshes, taps and chimes sit on the frames where each element lands, mixed under the music to a broadcast-friendly loudness.
Hook: four fragments of a business on one grid.On the drop, each fragment shoots a thread to one point.Budget: a counter, bars and a cost breakdown that sweeps in.Schedule: one delay ripples through every linked date.
More work.
Concept brand30s16:9
RELAY: SaaS Motion Ad
One line connects ideas, project cards and a Blender monogram for a fictional workspace app.
