The brief
RELAY is a concept brand, a workspace for ideas, projects and handoffs, created to show what a custom motion ad can do for a software product. There is no real product, customer or claim behind it.
Creative direction
One line is the hero. It threads three loose cards into a row, turns into the RELAY monogram on the reveal, and becomes the connectors that keep a project card attached through Plan, Connect and Launch. The structure follows the music: hook, brand reveal, product hero on the drop, three workflow beats, payoff and a held signature.
Production
Interface, type and transitions were animated in After Effects, and the monogram was modeled and rendered in Blender. Sound design uses Artlist effects placed on the animation's contact points. It was delivered in 16:9 plus a separately laid-out 9:16 version.
The result
A portfolio demonstration of SaaS and UI motion design. RELAY is fictional, and the film has no customer or performance results.