A 22-second explainer for Aetherlex AI's voice receptionist: the cost of a missed call, then Lex answering and sending the owner a summary.
Founder-owned product22 seconds · 16:9
Aetherlex AI is owned by Rolvibe's founder; the call shown is an illustrative walkthrough.
The brief
Lex is an AI voice receptionist from Aetherlex AI, a company founded by Rolvibe's founder, for service businesses in South Jersey and Philadelphia. The film needed to make one live feature clear: inbound calls get answered, and the owner gets a call summary.
Creative direction
The missed call is the villain. A dark opening states the problem with a sourced statistic, then the screen turns bright as Lex appears and walks through one illustrative call, from the greeting to the owner's summary, before ending on the live demo line.
Production
The film reuses the live site's real interface and copy as code-driven 2D animation, with typed dialogue, voice bars and a beat-synced soundtrack. It shows only features that are live today.
The result
A product explainer for the founder's own company. The walkthrough is labeled illustrative, and no customer results are claimed.
More work.
Concept brand28s16:9
STRAND: 2D Motion Design
Charts, counters and a linked schedule turn four moving parts into one plan on a blueprint canvas.